Senin, 17 Maret 2014

Softskill *Komunikasi Bisnis


·                What is communication?

Communication (from Latin commūnicāre, meaning "to share") is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. It is the meaningful exchange of information between two or more living creatures.
Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver (U.S. Army, 1983).
Communication requires a sender, a message, and a recipient, although the receiver does not have to be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the sender's message.


What is business?

A business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. Businesses are prevalent in capitalist economies, where most of them are privately owned and provide goods and services to customers for profit. Businesses may also be not-for-profit or state-owned. A business owned by multiple individuals may be referred to as a company, although that term also has a more precise meaning.

A business can mean a particular organization, while a more generalized usage refers to a particular market sector, i.e. "the music business". Compound forms such as agribusiness represent subsets of the word's broadest meaning, which encompasses all the activity by all the suppliers of goods and services.



·                     What is business communication?

Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth.
Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.




Circle of good communication 

 So, good communication it consists of several aspects, namely:  source / sender, message, media / intermediary, receiver and feedback.


Communication can occur if all of these aspects are fulfilled. Message is sent from the source to the receiver through a media. If the message has been delivered to the recipient, the recipient will give a reply or feedback to the sender or source. If it drawn, the communication process will look like a circle above.




Sources:
http://en.wikipedia.org/wiki/Communication  retrieved on March 17th 2014
http://en.wikipedia.org/wiki/Business  retrieved on March 17th 2014


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